The awkward truth is this. If your reader gives a helluva damn about the subject you’re writing about, you can get away with all manner of sins. Typos. Windy syntax. Waffle. Every manifestation of sub-optimal copywriting. Does this mean the details don’t matter at all? No.
Topical email… 🥁 8/10
Topical email… 🥁 8/10
Topical email… 🥁 8/10
The awkward truth is this. If your reader gives a helluva damn about the subject you’re writing about, you can get away with all manner of sins. Typos. Windy syntax. Waffle. Every manifestation of sub-optimal copywriting. Does this mean the details don’t matter at all? No.