Two words in every writer’s arsenal. Done right, “picture this” (or its sibling “imagine this”) is an irresistible invitation. You find yourself going on a journey with YOU at the centre of the action. Powerless to resist, you’re led towards doing whatever the writer of the email wants you to do.
"Picture this"
"Picture this"
"Picture this"
Two words in every writer’s arsenal. Done right, “picture this” (or its sibling “imagine this”) is an irresistible invitation. You find yourself going on a journey with YOU at the centre of the action. Powerless to resist, you’re led towards doing whatever the writer of the email wants you to do.