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"Picture this"
Two words in every writer’s arsenal. Done right, “picture this” (or its sibling “imagine this”) is an irresistible invitation. You find yourself going…
Dec 27, 2023
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Corissa Nunn
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"Picture this"
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March 2023
A missed opportunity
Can you make someone feel good by telling them that your product or service makes them feel good? Normally it’s not that simple. I bet you’ve noticed…
Mar 6, 2023
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Corissa Nunn
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A missed opportunity
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February 2023
Drumroll... 🥁 no more ratings
A wee change of tack today! I’m binning the sniffy marks-out-of-10 rating for these teardowns. I mean, I still stand by the idea that the recipient of…
Feb 9, 2023
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Corissa Nunn
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Drumroll... 🥁 no more ratings
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December 2022
Topical email… 🥁 8/10
The awkward truth is this. If your reader gives a helluva damn about the subject you’re writing about, you can get away with all manner of sins. Typos…
Dec 6, 2022
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Corissa Nunn
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Topical email… 🥁 8/10
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September 2022
Feature announcement… 🥁 6/10
When you haven’t eaten all day, do you think to yourself “I’m hungry”? Or do you think “sweet mercy I could smash a 17-inch pizza with extra cheese and…
Sep 9, 2022
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Corissa Nunn
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Feature announcement… 🥁 6/10
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June 2022
"Free delivery"… 🥁 5/10
Hello! Are you ready to experience this message? Hold that thought for a second. Online retailers are having a tough time right now, so I sympathise…
Jun 14, 2022
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Corissa Nunn
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"Free delivery"… 🥁 5/10
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May 2022
Phone lines email... 🥁 minus 100 out of 10
It’s been a while, so I’ve made this teardown Extra Snotty™. You’re welcome! Last year I booked a holiday through a travel agent. They did a good job…
May 10, 2022
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Corissa Nunn
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Phone lines email... 🥁 minus 100 out of 10
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November 2021
Legal newsy email… 🥁 11/10
You’re a fly on the wall at a company party. It’s an insurance company who’ve just crossed an internal milestone. Which was a big deal. To *them…
Nov 2, 2021
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Corissa Nunn
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Legal newsy email… 🥁 11/10
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May 2021
Support autoresponder… 🥁 7/10
Over the course of your life, how many times have you got an automated email confirming that you’ve submitted a customer support request? Eleventy…
May 25, 2021
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Corissa Nunn
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Support autoresponder… 🥁 7/10
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April 2021
“Print copy update” email... 🥁 10/10
*Blows cobwebs off screen* it’s been a while! So much for weekly emails, huh. (If you’ve been languishing too… hugs from afar.) Anyway, onwards. Have…
Apr 30, 2021
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Corissa Nunn
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“Print copy update” email... 🥁 10/10
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February 2021
“Delivered” email... 🥁 0/10 + 10/10
Cracker jokes, remember those? Q. When is a customer-centric company not a customer-centric company? A. When it’s withholding useful information to…
Feb 7, 2021
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Corissa Nunn
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“Delivered” email... 🥁 0/10 + 10/10
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November 2020
About the Email Teardown Club
Hi there! I'm Corissa, and this is my newsletter for fellow messaging fanatics.
Nov 23, 2020
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Corissa Nunn
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About the Email Teardown Club
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